Post by account_disabled on Jan 2, 2024 0:57:51 GMT -5
Time is not only a concept linked to the way you understand the art of brewing, it is an indispensable part; of the DNA of Cervezas Alhambra, of its way of being and doing. That is why the Granada brand considers this concept as another ingredient in its beers , made without haste, to be enjoyed without haste. For this reason, its new campaign highlights a particular way of doing things, which is materialized through its iconic Alhambra Reserva 1925 . The message revolves around the fact that nothing worthwhile is done quickly, in this way they show that only with time can a flavor be achieved as difficult to forget as that of Alhambra Reserva 1925, a beer made following a slow fermentation process. that perfectly reflects the brand's philosophy.
The creative agency CHINA has been in charge of facing the challenge of capturing the philosophy of Cervezas Alhambra in a campaign , which shows that only without haste can you achieve something so unique, investing Phone Number List the time necessary to create a beer that invites you to fully enjoy it. , with the five senses. After more than 5 years working as a corporate agency for the Mahou San Miguel brand, the agency has been responsible for this new advertising campaign for the brand and its strategic positioning. «With this campaign we want to highlight the philosophy of Cervezas Alhambra: in our house we believe in the importance of dedicating the time necessary to make something as unique as our Alhambra Reserva 1925. Our way of being and doing things is without rushing, That's the essence of the brand and it applies to everything it does , from its exceptional beers to its dedication to the world of the arts with its 'Create Without a Hurry' initiative.
Only with this philosophy of product and life have our master brewers been able to create a unique beer like Alhambra Reserva 1925 with a flavor so difficult to forget," explained César Hernández, general director of Marketing at Mahou San Miguel. The spot starts with the ticking of a clock, which highlights how to enjoy those things made with time and without any rush. The piece is filmed at the Cervezas Alhambra factory in Granada, the setting in which time becomes the main ingredient in the house's beers. It is a space with a deep artisanal spirit, located in the heart of the city, with views of the monument from which it takes its name: the Alhambra. The campaign, made without haste , has been shot by the production company Garlic and premiered on December 14 on television through an audiovisual piece under the title 'TIC TAC' of 30″ (and another 20'' version) and is accompanied of a digital campaign.
The creative agency CHINA has been in charge of facing the challenge of capturing the philosophy of Cervezas Alhambra in a campaign , which shows that only without haste can you achieve something so unique, investing Phone Number List the time necessary to create a beer that invites you to fully enjoy it. , with the five senses. After more than 5 years working as a corporate agency for the Mahou San Miguel brand, the agency has been responsible for this new advertising campaign for the brand and its strategic positioning. «With this campaign we want to highlight the philosophy of Cervezas Alhambra: in our house we believe in the importance of dedicating the time necessary to make something as unique as our Alhambra Reserva 1925. Our way of being and doing things is without rushing, That's the essence of the brand and it applies to everything it does , from its exceptional beers to its dedication to the world of the arts with its 'Create Without a Hurry' initiative.
Only with this philosophy of product and life have our master brewers been able to create a unique beer like Alhambra Reserva 1925 with a flavor so difficult to forget," explained César Hernández, general director of Marketing at Mahou San Miguel. The spot starts with the ticking of a clock, which highlights how to enjoy those things made with time and without any rush. The piece is filmed at the Cervezas Alhambra factory in Granada, the setting in which time becomes the main ingredient in the house's beers. It is a space with a deep artisanal spirit, located in the heart of the city, with views of the monument from which it takes its name: the Alhambra. The campaign, made without haste , has been shot by the production company Garlic and premiered on December 14 on television through an audiovisual piece under the title 'TIC TAC' of 30″ (and another 20'' version) and is accompanied of a digital campaign.