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Post by account_disabled on Dec 7, 2023 4:10:42 GMT -5
Choose a channel to use for promotion. Creating successful content does not depend on the content alone. But it also includes choosing the media to communicate content to reach the target audience effectively. Before starting to plan a Content Plan. we should study and understand the formats and differences of media that will be used to promote our content. The media format can be divided into formats as follows: Paid Media : whatever media Whether it's online or offline media. where we have to pay for advertising space to reach target customers. such as buying ads on Facebook or Google. which Special Data has the advantage that we can choose a wide variety of target groups that we want to see. But it comes with a higher cost than other forms of promotion. Owned Media : Media that we own or create to communicate with customers. such as Facebook Page . Instagram Account. Website. Magazines/ Brochures. or even stores in online sales applications such as Shopee. Lazada. etc. Earned Media : Media that arises from customer behavior and satisfaction. Whether it's liking. sharing. commenting. tagging photos or comments to friends. writing reviews. Including word of mouth. Which can be considered the best marketing medium. . Start creating content! After the content plan is completed. it comes to the final step. which is writing content. In the past. content creation used to be based on trends in order to attract the attention of many people to read.
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