Post by account_disabled on Mar 7, 2024 5:35:16 GMT -5
For many observers, Inbound and Outbound marketing are opposing approaches . The first is seen as the panacea for all the ills of digital marketing, the second as an old way to approach potential customers. But that's not necessarily the case. What are Inbound and Outbound marketing Let's start from the basics. In outbound marketing, companies aim to find new customers through "traditional" pushing techniques such as advertising, physical events, "cold" calls from call centers (cold calls) or DEM (Direct Email Marketing). Among the weak points of these techniques are the costs and the element of disturbance: in fact, the user can be "annoyed" by elements with a strong impact while perhaps he is intent on reading a very interesting article on the Web. The opposite of outbound: inbound marketing Inbound marketing , on the contrary, is based on pulling techniques that attract potential customers to your website. Paper advertising therefore gives way to blogs and white papers, television advertising to viral videos of content, cold calls to SEO techniques, DEMs to feeds. In essence, it is the potential customer who spontaneously arrives on the supplier's website looking for information that will help him solve a need.
Differences between inbound and outbound marketing The Germany Phone Number differences between inbound and outbound marketing therefore concern the ways in which you enter the buyer's sphere of interest. On the one hand, a more colloquial communication style is used , open to dialogue, story-telling and capable of naturally attracting the user towards the contents designed for them. You offer advice and demonstrate that you are authoritative and competent in your market, you try to give answers to doubts or questions that the buyer might ask himself during his purchasing process. It is difficult to propose a purchase directly. On the other hand, communication takes on a different force, persuasive and aimed at immediately carrying out an action, generally a purchase or an effort, through highly captivating calls to action.
The style is less colloquial and with more aggressive tones, aimed at diverting the buyer's attention from what he was doing to give it to the message, interrupting it. In fact, this type of marketing is also called interruption marketing. It is very important to know the differences between inbound and outbound marketing so as to be able to distinguish the most suitable strategies for the buyer personas and the context from time to time. Inbound and outbound marketing work well together These two approaches, although very different in their foundations, are not in opposition to each other. Indeed, inbound and outbound marketing work well together . According to research by TechTarget which covered 1,600 campaigns with over 700 million impressions generated, branding is a key factor in being increasingly present in the short list of possible suppliers (+25%). In this sense, the concept of "synchronized message" is very important: a campaign that "harmonizes" the message of the display activities with the DEMs leads to an increase in the response rate of 20%.
Differences between inbound and outbound marketing The Germany Phone Number differences between inbound and outbound marketing therefore concern the ways in which you enter the buyer's sphere of interest. On the one hand, a more colloquial communication style is used , open to dialogue, story-telling and capable of naturally attracting the user towards the contents designed for them. You offer advice and demonstrate that you are authoritative and competent in your market, you try to give answers to doubts or questions that the buyer might ask himself during his purchasing process. It is difficult to propose a purchase directly. On the other hand, communication takes on a different force, persuasive and aimed at immediately carrying out an action, generally a purchase or an effort, through highly captivating calls to action.
The style is less colloquial and with more aggressive tones, aimed at diverting the buyer's attention from what he was doing to give it to the message, interrupting it. In fact, this type of marketing is also called interruption marketing. It is very important to know the differences between inbound and outbound marketing so as to be able to distinguish the most suitable strategies for the buyer personas and the context from time to time. Inbound and outbound marketing work well together These two approaches, although very different in their foundations, are not in opposition to each other. Indeed, inbound and outbound marketing work well together . According to research by TechTarget which covered 1,600 campaigns with over 700 million impressions generated, branding is a key factor in being increasingly present in the short list of possible suppliers (+25%). In this sense, the concept of "synchronized message" is very important: a campaign that "harmonizes" the message of the display activities with the DEMs leads to an increase in the response rate of 20%.